Fundamentals

Overview

The 1send Loyalty program is made of two parts:

  1. Earn actions that allow your customers to earn points

  2. Redeem awards that allow your customers to exchange their points for awards

Unlike other loyalty programs, 1send is natively integrated with social platforms like Facebook and Instagram through messaging. There is no need for your customers to go to another site.

The following sections will go into detail on both parts.

Points Menu

Your customers DM you #points to access their points menu.

The automated response consists of:

  1. Current point - Number of points the customer has

  2. Available Earn Actions - Ways the customer can earn points

  3. Available Redeem Awards - Awards the customer can redeem for points

  4. Award Buttons - Button a customer can click to exchange points for awards

Some pilot merchants may be using !points

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